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  • Stephen Simmons

Why Trade Show Stalls Fail?


A trade show booth is designed to tell the story about the brand but if the details are not interesting, people will never waste their time to listen. One of the biggest reasons behind the failure of a trade show event is that it cannot draw audience attention.

In order to launch a successful trade show stall; it is important to plan ahead of the time. You need to put things at the right place to create the best impact while highlighting your brand to the visitors.

Below we have highlighted a few common reasons that lead to failure of a trade show event:

Failing to deliver a clear message:

As already discussed, the prime goal of a trade show is to tell the story with a potential message. Your booth must communicate a clear message to the people roaming around so that they can find reasons to get inside and interact. Before they listen to the attendants in the booth; they will check out the first impression of your display. Hence, it is important to be more creative to design the stall so that it can deliver a clear message.

Cluttered exhibits:

As an average, any trade show or conference attendee spends only five seconds to look at an exhibit. If your booth can draw their attention in these five seconds; they will walk in otherwise they will move ahead to your competitors. In order to draw the attention of the visitors around, it is important to use the best graphics and eye-catching themes to design the display. Don’t make things too cluttered; otherwise, they will annoy the viewers.

Size of the booth matters:

Irrespective of the niche you are presenting; the size of the booth is always an essential factor to decide success or failure of a trade show. When the overall size is too small that attendees cannot explore the area; you may lose the potential leads. Also, if there are lots of barriers between attendants and visitors; it may also lead to bad impact. One needs to be very strategic about booth design to announce the credibility of your business.

Missing technology integration:

You are living in the 21st century where technologies have the potential to create an amazing impact on trade shows. The biggest reason for the failure of these events is the poor integration of technologies. Experts advise adding vibrant and crisp display screens to the area that can draw the attention of the visitors. You can use interactive presentation boards or run slide shows to deliver details about your brand.

The list above describes the major reasons behind the failure of a trade show but the major point of discussion at present is how to make a trade show successful. Well, the best idea to ensure more leads from a trade show is to partner with professionals at Trade Show 2 platform. The experienced teams at this company can handle all essential requirements for your event as they know the best tricks and tactics to make it a complete success.


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Stephen Simmons